Social Media and the Beauty Industry - Free Essay Example

Sample details Pages: 2 Words: 619 Downloads: 1 Date added: 2019/04/10 Category Society Essay Level High school Tags: Social Media Essay Did you like this example? Over the last decade, the world of technology has grown by leaps and bounds. With new technological advancements, comes a change in the average everyday lifestyle. The world of social media seems to be one of the advancements that has most changed the way people live their lives. Don’t waste time! Our writers will create an original "Social Media and the Beauty Industry" essay for you Create order Social media is involved in pretty much every aspect of peoples lives. At work, the top form of communication is email. In your personal life, the way to communicate and stay up to date with your friends is through Facebook, Instagram, Twitter and Snapchat. When shopping for anything whether it be clothing, kitchen appliances, or a new bronzer people are turning to social media and the internet. As I was thinking of a topic I was interested in researching, I realized that the beauty industry seems to be one of the top industries that have been heavily impacted by the rise of social media. Beauty has always been an experiential process, for the simple fact that you cant necessarily see beauty in the way that you can see fashion. Known for taking risks, the industry has always been the first to seize new opportunities as theyve come along, to help demonstrate and bring products to life for the consumer. Whether that meant spraying the latest fragrance in a department store, offering a free gift with purchase, selling beauty within the home or posting as a monthly subscription box, the sector has always been eager to try out new things and particularly those that wouldnt be possible in other marketplaces. In beauty, talent-led marketing has become a fast-paced industry, and this has had a dramatic impact on brands within the sector. Above all, it has pushed the global beauty industry, worth $500 billion, to become more creative, transparent and accessible, with a need to bring the consumer in to every stage of the process. With consumers becoming increasingly savvy at sp otting when they are being sold to, the beauty industry has recognized that while celebrities can still be successful at helping to launch a brand or product line, their involvement must now go far deeper than a traditional endorsement deal, and in addition the case for taking a tiered approach incorporating digital and emerging talent also has become stronger than ever. The Dramatic Change in Consumer Behavior A further matter to consider is that consumers are no longer shopping for beauty in the way that they used to. There are many factors at play here, and beauty experts interviewed for the report expressed reasons such as a volatile economy, the decline of high street shopping, dying consumer groups, inherent difficulties with purchasing beauty online, over producing, messages of sustainability, plastic-free and cruelty-free, which combined are breaking all the established rules of consumer behavior known to the beauty industry. Companies used to know how to sell their products to consumers, but due to the way social media has changed the game, companies are beginning to rely heavily on social media influencers and hope this new strategy will be successful. The Takeover of Indie Brands Last year was a defining year for indie beauty, and in many ways reflective of this change in consumer behavior, along with evolving tastes and preferences. Start-up, independent beauty brands have rapidly begun to steal market share from well-established players, offering something thats far more accessible and grassroots, with a notable cool factor. Mergers and acquisitions and injections of capital in this space have soared, and theres no doubt that the power of social media influencers, along with their willingness to share their passion for emerging indie brands and the values they stand for, such as clean, organic beauty and wellness; has helped to create a more level playing field.

Oppression Due to Societys Misconception in Maya...

The theme that Maya Angelou incorporates into her autobiography, â€Å"I Know Why the Caged Bird Sings† is one of imprisonment because of the oppression dictated on the subject through the misconceptions of society. The title itself suggests imprisonment as the overlying theme. Assuming that the bird mentioned in the title is Maya, one can analyze that the cage is the oppressive beliefs of society and the reason why the bird sings is that it wants to combat racism by explaining that the cage cannot confine it from its freedom. Maya Angelou is commenting that the subject should always fight against the respective cage that each person is constricted within and not mourn over the suffering and restrictions that one has to go through. Maya Angelou employs character and conflict into her autobiography in order to effectively develop a theme of imprisonment and overcoming the oppression inflicted upon oneself. Through man v. society conflict, Maya is restrained because of her limitations that are brought upon her by the society’s beliefs about racism, sexism, and age. The majority of these limitations are encountered in Maya’s confrontation with the secretary and in her interview. During her interview, Maya is asked, â€Å"How old was I? List my previous jobs, starting from last held†¦Ã¢â‚¬  The interview helps to assure the reader that Maya, constrained by her race, sex, and age, has to lie in order to obtain the position of a streetcar conductor. Maya has to endure the discrimination of being

Don Juan Essay Thesis Example For Students

Don Juan Essay Thesis A monologue from the play by Moliere NOTE: This monologue is reprinted from The Dramatic Works of Moliere, Vol. II. Ed. Charles Heron Wall. London: George Bell Sons, 1898. DON JUAN: There is no longer any shame in hypocrisy; it is a fashionable vice, and all fashionable vices pass for virtues. To act the part of a good man is the best part one can act. The profession of hipocrisy has wonderful advantages. It is an art, the imposture of which is always looked upon with respect; and although the world may see through the deceit, it dares say nothing against it. All the other vices of mankind are opened to censure, and everyone is at liberty to attack them boldly; but hipocrisy is a privileged vice which closes the mouth of everyone, and enjoys in peace a sovereign impunity. By dint of cant we enter into a kind of league with those of the same party, and whoever falls out with one of us has the whole set against him; whilst those who are really sincere, and who are known to be in earnest, are always the dupes of the others, are caught in the net of the hypocrites, and blindly lend their support to those who ape their conduct. You could hardly believe what a number of these people I know who with the help of such stratagem have put a decent veil over the disorders of their youth, have sought shelter under the cloak of religion, and under its venerated dress are allowed to be as wicked as they please. Although people are aware of their intrigues, and know them for what they are, their influence is none the less real. They are well received everywhere, and a low bending of the head, deep sighs, and rolling eyes, make up for all they can be guilty of. It is under this convenient dress that I mean to take refuge and put my affair to rights. I shall not give up my dear habits, but will carefully hide them, and avoid all show in my pleasures. If I am discovered, the whole cabal will take up my interests of their own accord, and will defend me against everybody. In short, it is the only safe way of doing all I like with impunity. I shall set up for a censor of other peoples actions. I shall speak evil of everybody. If I am but ever so sligh tly offended, I shall never forgive, but bear an irreconcilable hatred. I shall make myself the avenger of the interests of Heaven, and under this convenient shelter I will pursue my enemies, will accuse them of impiety, and know how to let loose against them the officious zealots who, without understanding how the truth stands, will heap abuse upon them and damn them boldly on their own private authority. It is thus that we can profit by the weaknesses of men, and that a wise man can accomodate himself to the vices of his age.